INSEAL ADVISORY · SERVICE

Pre-Sale Financial Readiness

Build the financial story sophisticated buyers and bankers pay top quartile for. If you are 12 to 36 months from selling your business, you have 12 to 36 months to make it 1.5 to 2.5x more valuable — without growing revenue.

Start with clarity before action.

A business sells on the strength of the financial story.

The story sits in the books, the controls, the customer concentration, the working capital, the management reporting. When any of these is unclear at the deal table, the buyer discounts. When all of them are unclear, the deal slips, drags, or dies.

Most owners learn this late — after the LOI, in the middle of diligence, when their banker calls and says we cannot close on these books.

What buyers and bankers see in the first 30 minutes — made true, made clean, made defensible.

Quality of earnings preparation
Normalized EBITDA build
Customer concentration analysis
Working capital baseline
KPI dashboard the business can run on
Management presentation built for buyers
Reporting controls tested under pressure
Diligence question bank — answered in advance

Engagement Structure

Duration
12 to 16 weeks
Cadence
Weekly working sessions
On-site visits as needed
Optional retainer through transaction close

This is for owners who want to control the terms of their exit — not negotiate them under pressure.

Owner-operators of $5M–$50M revenue Canadian businesses
Considering a sale in 12 to 36 months — strategic, financial, or family
Books are accountant-grade today, not yet buyer-grade

A business that is built to be sold — even if you decide not to.

Most engagements end with the owner facing a real choice: sell now from a position of strength, hold and operate the cleaner business they have built, or transition to a successor inside the company. All three options are open. None of them were before.

A Deliberate Conversation

Most relationships begin with a 30-minute diagnostic call — not a proposal. If you are navigating an exit, succession, or a transition you have not announced yet, we can talk.